de Baak, Hotel de Baak Seaside and Landgoed de Horst are proud to be officially B Corp™ certified. For us, this certification is not an endpoint or a new direction, but a confirmation of what we have been doing for decades.
Since our founding in 1947, we have invested in the development of people and leadership. From our purpose – to be a beacon for courageous leadership as a driver of a better world – we want to be meaningful not only for participants, guests and organizations, but also for society as a whole. We don’t just take; we also want to give something back.
We do this by embedding social responsibility ever more firmly in our strategy and in our daily choices. Through training courses on social and societal issues, we help leaders and organizations contribute to positive change. Through partnerships, such as with the National Conference on Broad Prosperity, we bring people and organizations together around the major issues of our time. In this way, we want to go beyond offering training alone: we are building a movement of people who make a difference through courageous leadership.
Our own locations give us the space to put that ambition directly into practice. Because Hotel de Baak Seaside and Landgoed de Horst are part of our organization, we can implement social and sustainable choices quickly and concretely. Think of gas-free kitchens, solar panels, local and seasonal products, more sustainable purchasing and cleaning, and offering learning and work programs for young people. Both locations also have Green Key Gold, the highest possible classification within this international sustainability label.
The B Corp certification makes visible what is part of our identity and direction: doing business with consideration for people, society and the environment. An international certification for companies that meet verified standards for social and environmental performance, transparency and accountability. With our B Corp certification, we are part of a global movement committed to people and the planet. At the same time, it challenges us to go further. To make our impact more measurable, make sharper choices, and continually examine where we can contribute more.
For us, leadership is not just about what you develop in yourself or within your organization. It is also about what you set in motion in the world around you.
De Baak, Hotel de Baak Seaside and Landgoed de Horst are B Corp™ certified with a score of 121.5. Visit our B Lab page to see how we achieved this score.
