In September 1957, the building that now houses Hotel de Baak Seaside was purchased by the Centraal Sociaal Werkgevers Verbond (CSWV). They were looking for a dedicated conference centre for courses and meetings—a place where they could host member assemblies and welcome both national and international guests.

Before the purchase, the elegant Hotel Astrid occupied the building, which was later renovated for 2.2 million guilders based on a design by architect A.C. Gathier from Oegstgeest. The transformation included the addition of four conference and meeting rooms, 40 guest rooms, a dining hall for 120 guests, a spacious lounge, office spaces, a recreation room, and a large kitchen.

It wasn’t until June 17th, 1959, that the building was officially reopened under its new name: ‘de Baak’—a regional word meaning beacon or guiding light. Just three months later, the very first training course for commercial professionals began, laying the foundation for the learning environment that became the heart of our hotel.

In recent years, under the name Hotel de Baak Seaside, the hotel has undergone a transformation. Today, it is a warm and inspiring place for business travellers, holidaymakers, and anyone in search of relaxation.

We are the proud holder of the Golden Green Key! Green Key is the leading international certification for sustainable businesses in the hospitality industry. This means we meet all the strict standards across various sustainability themes—without compromising on quality or comfort. And we don’t just believe this is absolutely necessary; we do it with great joy and commitment.

Of course, we always aim to prevent any harm to nature and the environment. But we also like to give something back. That’s why, since January 1st, 2022, we’ve partnered with Hotels for Trees. For every guest who chooses to skip one or more room cleanings during a multi-night stay, we plant a tree.

Guests can also donate the liters of water they’ve saved to a water project of their choice through the MadeBlue Foundation. In this way, we encourage our guests to use water consciously.

Art and creativity are highly valued at Hotel de Baak Seaside, and we love to engage your senses. After all, art often sparks a flame and inspires—something we aim to achieve during your stay with us. Throughout the hotel, you'll find rotating exhibitions on the walls, as well as poems and texts thoughtfully placed to invite reflection or offer a sense of calm.

A stay in our surroundings proves to be exceptionally beneficial for both mind and body. Noordwijk proudly holds the designation of a ‘therapeutic seaside resort’. The healing power of nature, the calming effect of the sea, and the boost of vitamin D from ample sunshine—all contribute to a healthy lifestyle. Throughout Noordwijk, you'll find a wide range of initiatives—both active and cultural—focused on helping you enjoy wellness in every sense.